You deserve a business that not only survives but thrives

hi, i'm ella

Brand advisor + web designer based in sweden

My heart’s mission is to support heart-led entrepreneurs to build sustainable and thriving businesses that can have a true impact on the world.

I started my business in 2019 after I burned out as the comms manager for one of Sweden’s largest startup houses. I struggled for years trying to figure out how to run a business that felt exciting and easy while still allowing me to stay in a creative flow. I wanted to feel empowered and on top of things but instead, I found myself constantly putting out fires and spending time on tasks that didn’t light me up. It wasn’t until I got real with myself that things started falling into place: I was avoiding the unavoidable — to build a strong foundation and strategy that supported my growth.

Combining business energetics with strategy

Despite having years of experience in PR, communication, and digital marketing - hence being painfully aware of the importance of strategy - I was procrastinating doing the work in my own business. Why? Because I’m 1) neurodivergent, I love to prioritize things that are ‘more exciting’ and b) because, honestly, it takes a lot of work and time — work that can be hard to motivate yourself to do on your own.

My strength, however, is that I’m really good at seeing the bigger picture, and the nerd in me loves to optimize and strategize so that things run more smoothly — especially for my clients. My zone of genius is to intuitively and strategically locate energetic blocks and find solutions that will make your life and business thrive. And as I’ve started leaning into my true gifts, my own business has started flowing too.